Is your team developing a new product? Refreshing a feature? Replacing a current experience? Wherever you are in the product development lifecycle, you’re likely practicing product discovery to guarantee a product launch slam dunk.

Product Discovery is a set of skills and exercises to assure that what you’re delivering will…


This year I’ve gotten more questions than ever from people asking how to make a move to UX Design. Since I haven’t recently had that experience, I talked to Jessica Chang for advice. …


As a former hiring manager, I’ve had the opportunity to review hundreds of portfolios as I’ve sought to fill open positions. When I find a potential candidate, I’ll ask the recruiter to schedule a phone interview to get a better sense of a candidate’s qualifications before inviting them to an…


Recently I was helping a team just starting to review existing customer research. They had lots of information about their end-user in the form of segmentation, archetypes, and personas from a variety of sources. It was a treasure trove, but the team felt frozen. “We don’t know where to start…


Gibson’s latest novel, Agency, features protagonist Verity Jane, assigned as a beta tester to some new AI technology. It’s 2017 in the VC-funded heyday of San Francisco. Gibson describes baristas, gig workers delivering packages, and customers paying for coffee with PayPal. Verity herself is couch surfing, recently having her own…


I just wrapped up my first fully virtual four-day design workshop. My neck is sore from staring into the web cam, but I want to share my biggest lessons learned while the experience is fresh in my mind. As someone who is most comfortable running an in-person workshop, I had…


If you’re a parent working from home with school-age kids doing distance learning, you may be cracking open a textbook for the first time in a long time. Of course, the book you’re cracking open requires a user name, password, an understanding of the subject to navigate the table of…


The email from high school started, “Dear Mrs. Ward, My name is Sue Green, and I am your daughter’s math teacher. I am reaching out to express my concern about her grade so far, 57%.”

Yes, this is some bad news for a parent. But here is something else to…


You know the photo print business — holiday cards, photo books, custom calendars. People love to gaze at their loved ones, reflect on good times, and retell their experiences. I enjoy creating a few of these gifts every season, highlighting the best moments of our family’s life together.

Now, what…


At PayPal, we’re training our product development teams to transition from the old top-down roadmap method to the process of continuous discovery. A big part of this transformation requires teams to talk to customers more frequently. …

Laura Ward

Design the things you want to see in this world

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