Is your team developing a new product? Refreshing a feature? Replacing a current experience? Wherever you are in the product development lifecycle, you’re likely practicing product discovery to guarantee a product launch slam dunk. Product Discovery is a set of skills and exercises to assure that what you’re delivering will…

This year I’ve gotten more questions than ever from people asking how to make a move to UX Design. Since I haven’t recently had that experience, I talked to Jessica Chang for advice. …

As a former hiring manager, I’ve had the opportunity to review hundreds of portfolios as I’ve sought to fill open positions. When I find a potential candidate, I’ll ask the recruiter to schedule a phone interview to get a better sense of a candidate’s qualifications before inviting them to an…

Recently I was helping a team just starting to review existing customer research. They had lots of information about their end-user in the form of segmentation, archetypes, and personas from a variety of sources. It was a treasure trove, but the team felt frozen. “We don’t know where to start…

Gibson’s latest novel, Agency, features protagonist Verity Jane, assigned as a beta tester to some new AI technology. It’s 2017 in the VC-funded heyday of San Francisco. Gibson describes baristas, gig workers delivering packages, and customers paying for coffee with PayPal. Verity herself is couch surfing, recently having her own…